SENSEI DESKTOP AND MOBILE WEIGHT LOSS PROGRAM FIRST TO
INCLUDE DIET PLANS FOR AIR TRAVELERS

Breakthrough Virtual Dietician and Coach Application To Expand Cuisine Choices
To Include Meal Options At The Airport

Boca Raton, FL, May 5, 2009 – Business trips and family vacations can wreak havoc on a diet plan…until now. The first to address this weighty issue for dieters, Sensei (www.Senseicorp.com) today announced the only online and mobile phone weight loss program with features designed specifically for air travelers. Sensei, the leading innovator in health and wellness, teaches consumers how to embrace a healthy lifestyle with customized meal plans, fitness tips, and encouraging advice pushed directly to the dieter’s mobile phone or computer desktop.

Sensei’s latest innovation eliminates the guess work consumers face when combining travel and diet. The new airport cuisine option gives Sensei for Weight Loss clients the best chance to beat a common dieting challenge and ultimately reach their weight loss goals. In just two clicks via the web or a mobile phone, air travelers receive meal recommendations available at their airport restaurants.

“Airplane travel can be unpredictable and stressful for a dieter, often prompting emotional eating or poor, unhealthy meal choices. The science and methodology behind our airport cuisine recommendations protects our users from some of the triggers known to sabotage success,” said Renee Melton, director of nutrition, Sensei, Inc. “Travelers who follow a specific meal plan and are learning how to transition to a health-conscious lifestyle now have peace of mind that whether they are stuck in the airport or grabbing a quick bite as they dash to catch a flight, their dining choices are smart and healthy,” Melton added.

A pioneer in web-based and mobile wellness solutions, Sensei is the next generation motivational tool instrumental in achieving long term weight loss and healthy living. Every Sensei for Weight Loss user’s meal plan is customized based on lifestyle, cuisine preferences, and budget. Because it serves as a virtual dietitian and coach, the Sensei client is always reminded when to exercise, what to buy from the grocery store, and encouraged to “stick with it” when confronted with various challenges. These personalized tips are sent directly to the Sensei user through his or her mobile phone and to their desktop helping dieters overcome common weight loss struggles.

Sensei’s “eat out” option offers a variety of cuisine types to satisfy even the most selective appetite. American, Asian (Japanese, Chinese, Thai), breakfast style, Italian, Latin/Spanish/Mexican, seafood, and steakhouse meals are all available to the Sensei user. Cost-conscious consumers have the option of setting their meal plans on a budget, ensuring their meal choices are both healthy and economical.

“The Sensei way to weight loss centers around expert guidance, lifestyle preferences and needs, motivating users to develop life-long, healthy habits one meal at a time. Consumers already have overwhelming content directed at them suggesting what to do or eat in order to lose weight. The real hurdle is learning how to effectively utilize that information to affect real change. That’s where Sensei’s virtual dietitian and personal coach method to healthy living adds value to the dieter,” said Robert Schwarzberg, cardiologist and chief executive officer of Sensei, Inc.

Sensei’s airport meal option is the latest innovation in a string of popular, user-friendly programs. The company recently launched a budget option which aims to save dieters at least $100/month on food cost and Sensei is the first integrated web and mobile weight loss program available on the iPhone and iTouch. It is also available on most BlackBerry models, as well as most AT&T and Sprint mobile phones.

Mobile Phones: The Sensei Way to Weight Loss
Originally launched in November, 2007, Sensei for Weight Loss is among the first “intelligent applications” available based on Social Cognitive Theory and the science of behavioral informatics - the use of technology to promote behavior change. The program draws on both Web and mobile technologies to personalize interaction with the user, maximizing convenience and, ultimately, increasing the user’s prospects for long term weight-management success. The experience begins online, where users enter their desired weight, food preferences, eating habits, meal times, exercise routines and other personal information. Sensei’s expert system then works with the user to generate a realistic, customized nutrition and fitness plan.

To enroll in Sensei For Weight Loss™ or for additional information, visit www.Sensei.com. iPhone and iPod Touch users can download the Sensei for Weight Loss application at www.itunes.com/appstore/. Once consumers download the free application, they can enroll in Sensei for Weight Loss via the Web.
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About Sensei
Headquartered in Boca Raton, FL, Sensei Inc. is a developer of innovative mobile and Web-based solutions that motivate and empower consumers to take charge of their well-being. Sensei was formed in 2005 by Humana Innovation Enterprises, a subsidiary of Humana, Inc. (NYSE: HUM). For further information about Sensei, call 561.208.4480, e-mail sensei@sensei.com or visit www.Senseicorp.com.