Sensei – Based on the science of behavioral informatics and the use of technology to promote behavior change
Sensei for Weight Loss™ empowers and educates users to develop healthy eating habits. Unlike the rigid and laborious “calorie-counting” techniques of conventional weight-loss tools, the Sensei program is built around the individual preferences, needs and daily lifestyle of the user. This approach results from more than two years of development by Sensei psychologists, physicians, nutritionists and engineers.

Sensei is like having your own nutritionist and health coach at your fingertips, delivering customized meal plans, weekly shopping lists, goal tracking and motivational support to a user’s mobile phone display or personal Web page – prompting consumers at point-of-decision moments to make healthier choices.