Life Is Good

Have you seen Jake? He has an honest, open face and a simple message. “Life is good.” More than 30,000 of his supporters gathered in Boston last Saturday to enjoy his most recent festival. His fans believe in his smile and buy T-shirts and hats decorated with his image.
Maybe they don’t read the paper or listen to the news? Actually, they do and they realized that “the happiest people alive are the ones who are happy with the simple things.” Travis Piotrowski, one of Jake’s many fans, thinks the message is right on target. He came to celebrate with his wife and kids.
Jake is the “Life Is Good.” mascot. He’s “a symbol about what is right with the world. Jake is happy not because of anything he has or because he is materialistic.” Bert and John Jacobs, company founders, think that “people relate to the concept because it’s simple, and because too much of what is happening in the world is complex.”
Eric Wilson, of the New York Times, thinks
“the Life is good T-shirts have caught on among people who feel the products are spreading a positive message in a troubled world”. His theory must be right, because “the years when the company has thrived have been the most economically, politically and socially challenged years.”
The Jacobs’ brothers began selling T-shirts in 1989. 6 years later, “in 1994 they adopted the mascot “Jake”, a smiling stick figure and the mantra “Life is good.” together expressing everything the brothers believe in.”
Something else these brothers believe in is helping others. “Life is good is known for its charitable work and recently established the “Life is good Kids Foundation”, which was created to improve the physical, emotional and social well-being of children.”
Most of their fundraising is done during “the festivals, which began in 2003, and are extraordinary in that they draw thousands of adults (and their children) to socialize, partake in folksy contests like relay races, dog-bowl bowling, and watermelon-seed spitting. The events have raised more than $3 million for children’s charities.”
It’s not too late to become one of “the growing legions of Jake fans…16 more…events are scheduled around the country this summer.”
Buy a T-shirt, find a festival, and wear it proudly. See you there...where Life is good.
- Nancy
Labels: Healthy Planet, Lifestyle Change, Mind-Body Connection, Nancy
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